Lite plan: the cheapest paid way into Luma Dream Machine

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Removes the watermark and hands you a modest monthly credit...More

Removes the watermark and hands you a modest monthly credit pot. Fine for a few finished clips a month, tight if you iterate heavily on prompts. Less

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Pay-per-generation API pricing for Luma Ray models

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If you are wiring video generation into your own product,...More

If you are wiring video generation into your own product, the API bills per generation instead of a monthly seat. Often cheaper than a subscription for bursty workloads. Less

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Try Dream Machine free with watermarked draft generations

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No card, no time limit, but everything comes out at...More

No card, no time limit, but everything comes out at draft resolution with a watermark and no commercial rights. Good for learning how the prompts behave. Less

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Around 20% off Luma AI plans on annual billing

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Flip the toggle on the pricing page from monthly to...More

Flip the toggle on the pricing page from monthly to yearly and the effective monthly rate drops by roughly a fifth. Only worth it if you generate regularly. Less

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★★★★★ 5.0/5 – based on 96 user reviews

Luma AI plans and Dream Machine savings

Luma AI began life doing photorealistic 3D capture from a phone camera, then found a much larger audience with Dream Machine, its text-and-image-to-video generator. Motion is its strong suit — camera moves feel deliberate rather than accidental, and image-to-video keeps your composition intact. Prompt adherence over longer clips is still hit and miss, which is why generous credits matter more than raw tier names.

Where the money goes

Every plan is metered in credits, and a higher-resolution or longer generation eats several times what a draft does. Most people burn credits on retries rather than final renders, so budget for the failures.

How to redeem

  1. Sign in and open the plans page from your account menu.
  2. Switch the billing toggle to yearly if you want the cheaper monthly equivalent.
  3. Enter any promotional code in the field on the payment step.
  4. Check that the credit allowance shown matches the plan you picked.

Before you buy

The free tier watermarks output and does not grant commercial rights, so it is for experimenting only. Credits reset with each billing period rather than accumulating, and downgrading mid-cycle will not refund what you have already spent.