Annual plan discount

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Commit annually for a lower effective rate.
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Pay-as-you-go by email volume

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Pricing scales with the emails you send.
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Free tier to get started

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A monthly free allowance for new accounts.
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Saving on SendGrid

Pricing scales with how much you send, so estimating your monthly volume honestly and matching the plan is the main way to avoid overpaying.

How to keep costs down

  1. Start on the free tier to test delivery and volume.
  2. Pick the plan that fits your real send count.
  3. Keep lists clean so you are not paying to email dead addresses.

Worth knowing

Dedicated IPs and advanced features are add ons that help deliverability but cost extra, so add them when volume justifies it. Predictable senders can trim the rate with an annual commitment.